CASA Hotels Case Study

The Challenge

When CASA Hotels first came to us, they were struggling with a dated website, inconsistent branding, and a lack of visibility online. They wanted to compete with bigger hotels without losing their boutique feel — and they needed a team who could do more than just make the site “look nice.”

They needed a modern digital presence that would actually increase bookings.

What We Did

We approached CASA Hotels’ digital needs as a full-scale transformation — blending custom design, clean development, and growth-focused marketing.

Website Redesign & Rebuild
We completely rebuilt their website from the ground up, improving the mobile experience, creating clearer booking pathways, and capturing the laid-back luxury vibe of the brand.

SEO Strategy & Content Optimization
Through on-page SEO, content restructuring, and local optimization, we started increasing search visibility for key terms tied to Miami stays, boutique hotels, and seasonal travel.

Conversion-Focused Enhancements
We added stronger calls-to-action, simplified booking flows, and implemented tracking tools to optimize performance month over month.

The Results

In just 12 months, we helped CASA Hotels achieve:

2x Organic Traffic Growth - Compared to the previous year, their organic sessions doubled — without any paid ads.

3x Increase in Organic Sales - Bookings from organic search have tripled, generating significantly higher revenue without increasing their ad budget.

A Relationship Built on Trust - Our partnership has grown so strong that CASA Hotels invited us to stay at their Miami location — as a thank-you for the results and care we’ve provided. Today, we continue to manage and optimize their site, staying closely involved with their growth.

Client Sentiment

“Working with JBS has been one of the best business decisions we’ve made. They’ve not only transformed our website but helped us grow in ways we didn’t expect.”

Results Summary

Brand-new WordPress website, mobile-optimized & on-brand
2x organic traffic growth YOY
3x increase in organic-driven hotel bookings
Ongoing trusted partner — still managing their digital presence today

Tech Stack & Services

WordPress CMS
Custom Booking Integration
SEO (on-page + local)
Google Analytics & Search Console
Email + Form Capture
Ongoing Web & Marketing Support