How Often Should You Redesign Your Website?

Your website is the digital face of your business — but unlike your logo or business cards, it shouldn’t stay the same forever. As technology and customer expectations evolve, your website needs to evolve too.

So how do you know when it’s time for a redesign?

1. Every 2–3 Years (on Average)

Most businesses should plan to redesign their website every 2–3 years. That’s usually when design trends, SEO best practices, and technology shift enough that your site starts to feel outdated or underperform.

If your site’s been around longer than that, chances are it’s due for a tune-up — even if it “still looks fine.”

2. When Your Business Changes

Did you add new services, update your branding, or shift your target audience? If your site doesn’t reflect those updates, visitors will get mixed messages. Your website should always match the current version of your business.

3. When Performance Drops

You’ll know it’s time for a refresh if your site is loading slowly, traffic is dropping, or your conversion rate has dipped. A redesign focused on speed, structure, and user experience can turn those numbers around.

4. When It’s Hard to Manage

If updating your site feels like pulling teeth — or you can’t make simple changes without breaking things — it’s a sign your platform or backend setup is outdated. Modern sites should be simple to manage, even without a developer.

Final Thoughts

Your website isn’t a “set it and forget it” part of your business — it’s a living tool that grows with you. Regular updates and occasional redesigns ensure it keeps working as hard as you do.

Not sure if your site is due for an upgrade? Get a Free Website Audit — we’ll review your site and show you 3 easy improvements you can make today.