5 Website Mistakes That Are Costing You Customers

You finally launched your website. It looks good. It feels professional. But there's just one problem...

You're not getting any leads.

If your contact form is empty or your phone isn’t ringing, it’s not just bad luck — your site might be making small mistakes that are pushing customers away.

Here are the 5 most common website issues we see with startups and small businesses — and how to fix them.

❌ Mistake #1: No Clear Call-to-Action

Too many websites look nice… but don’t tell people what to do.

Your visitors are asking: “What’s next?”If you don’t answer that clearly, they’ll leave.

Fix It:Use a clear, bold CTA like:

• “Book a Free Strategy Call”

• “Get a Free Website Audit”

• “Request a Quote Today”

And put it in multiple places — not just at the bottom.

❌ Mistake #2: Slow Load Times

If your site takes more than 3 seconds to load, people bounce — especially on mobile.

Fix It:

• Compress your images

• Remove unnecessary animations or plugins

• Test your speed using Google PageSpeed Insights

❌ Mistake #3: No Mobile Optimization

Over 60% of website traffic happens on a phone. If your site doesn’t look great on mobile, you’re leaving money on the table.

Fix It:

• Test every page on your own phone

• Check font sizes, button spacing, and responsiveness

• Make sure your CTA is visible without scrolling

❌ Mistake #4: Poor SEO Basics

You can’t get customers if they can’t find you. Many sites are missing key SEO elements like:

• Page titles and meta descriptions

• Proper heading structure (H1s, H2s)

• Keyword optimization

Fix It:Start with your homepage and service pages. Add:

• A unique page title

• A short, keyword-friendly description

• Clear headings with local or service-based keywords

Example:“Affordable Web Design in Miami | JBS Site Services”

❌ Mistake #5: No Trust Signals

People won’t contact a business they don’t trust. If you have no proof, reviews, or past work visible, you’ll struggle to convert.

Fix It:

• Add testimonials from clients

• Show logos of past customers

• Link to case studies or before/after examples

Even a single sentence like “Trusted by businesses like CASA Hotels and Shady Lane School” makes a big difference.

✅ Wrap-Up: Your Website Should Work as Hard as You Do

Your website isn’t just a brochure — it’s a lead machine. If it’s not working, it’s time to fix the little things that matter.

Need help figuring out what to change first?

🎁 Get a Free Website Audit — we’ll give you 3 quick wins you can act on today.

🟦 Book Your Free Audit Now →