Why Your Small Business Website Isn’t Bringing in Leads — and How to Fix It

If your website looks great but your phone isn’t ringing or your inbox isn’t filling up, you’re not alone. A lot of small businesses and startups spend time and money building a site… only to wonder why it’s not working.

The truth? A good-looking site isn’t enough. You need a strategy behind it.

At JBS Site Services, we work with small businesses and side hustlers all the time — and we see the same issues again and again. Here's how to fix them.

Problem 1: No Clear Call-to-Action (CTA)

Too many sites just “exist” without asking the visitor to do anything. Want them to call? Book? Fill out a form? Tell them.

Fix:Add a bold CTA at the top of your homepage and at the bottom of every service page. Example: “Get a Free 15-Min Marketing Call Today.”

Problem 2: Your Site Isn’t Mobile-First

Over 60% of web traffic comes from mobile. If your site’s slow or clunky on a phone, you're losing leads.

Fix:Test your site on your phone. Use Google’s Mobile-Friendly Test. If it’s bad, prioritize a redesign — fast.

Problem 3: You're Not Showing Up on Google

If you’re not on page 1, most people won’t find you. And many sites don’t even have the basics like meta titles, alt tags, or a Google Business Profile.

Fix:Start with on-page SEO:

• Use keywords your customers search (ex: “Web design in Miami”)

• Add a Google Business Profile and get reviews

• Blog regularly (like this!)

Problem 4: You're Not Tracking Anything

You don’t know what’s working because… you don’t know what’s happening.

Fix:Install Google Analytics and Search Console. See how people find your site, what they do, and where they leave. It’s free and powerful.

If you’re unsure what to fix or where to start, we offer a Free Website Audit + Strategy Call. No pressure — just real advice to help your business grow.